I have been a Coke power user since childhood. When the Vanilla Coke launched in 2002 (who remembers the retro "Wakao" ad featuring Vivek Oberoi) I remember guzzling litres of it every week ! Then during my time in Singapore, tried a variety of flavours that are not available in India.
Naturally I was thrilled when my junior from IIM L Nisha Sahlot, now a Director at Coke, asked me if I could share my Go Zero journey and how we've scaled on quick commerce and captured close to double digit market share in the icecream category.
As usual, I did not have any deck for this 😏 - however it helped that a lot of folks in the audience had followed the GZ journey (and even yours truly on LinkedIN) and were also consumers. Zero Sugar is an important theme in the Coke portfolio as well with Coke Zero, Diet Coke, Sprite Zero and now the newly launched Thums Up XForce. So there were a lot of questions around the "better-for-you" category and of course how is quick commerce consumer behaviour different from the traditional channels.
Thanks Abhishek Preeti and the entire Coke team for having me over - I hope I was able to add some value to an already powerful global brand 💪
P.S - Looking forward to a Coke Zero + Go Zero collab soon 🤝
P.P.S - Thanks for the awesome handcrafted Coke bottle, it has a special place on my desk now (:
This post was originally shared by on Linkedin.