I just watched a $15M revenue business sell for $4.2M.
Why?
Because buyers in 2025 only care about one metric: Adjusted EBITDA.
The days of selling on revenue multiples are over.
What separates million-dollar exits from $20M+ exits is not the size of the business, not growth rate and not the market opportunity.
It's the owner's understanding of what creates enterprise value.
PROFIT.
But most founders focus on revenue so they built themselves a job. And feel more like overworked employee than visionary entrepreneur.
They become the bottleneck instead of the system.
They optimize for revenue instead of profit.
They depend on single channels instead of building moats.
The most painful truth about exits is if the business relies on you, exit multiple drops dramatically.
I've seen founders turn down $14M offers because buyers required 3-year earnouts…
Only to sell 9 months later for $7.2M with no earnout.
Building business that can sell for maximum value requires thinking like a buyer from day one.
That’s why I put together a 15-page guide on how to transform your ecommerce business from low exit value to a REAL sought after brands that buyers will fight over.
(This guide is based on multiple of my own 7-8 fig exits).
Comment "BUYER" and I'll send you this guide.
(must be connected)
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