The Google Ads Success Formula: how 20% of actions drive 80% of results.

A huge mistake most PPC Experts make: they only chase advanced tactics.

But it's the "boring" fundamentals that drive 80% of your results.

So what are those fundamentals for success with Google Ads?

๐—œ ๐—ฏ๐—ฟ๐—ฒ๐—ฎ๐—ธ ๐˜๐—ต๐—ฒ๐—บ ๐—ฑ๐—ผ๐˜„๐—ป ๐—ถ๐—ป๐˜๐—ผ ๐Ÿณ ๐—ฐ๐—ฎ๐˜๐—ฒ๐—ด๐—ผ๐—ฟ๐—ถ๐—ฒ๐˜€:

1. Conversion Tracking & Data Input
2. Goals & KPIs
3. Campaign Structure
4. Targeting
5. Creatives
6. Bids & Budgets
7. Landing Pages

Master these, and youโ€™ll have a toolkit you can use to grow nearly any account.

In tomorrow's issue of The PPC Edge, I'll break down each category into actionable steps.

Consider this your road to PPC Mastery.

I'm sending it out to 17.657 Google Ads Specialists at 12:15 pm CET.

Want me to send it to you too? Subscribe and join us here: https://lnkd.in/er-pXEcj

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โœ๐Ÿพ Did I miss anything in the list above?


This post was originally shared by Miles McNair on Linkedin.