They've removed, redirected, or merged ALL their site's unrelated and thin content pages.
Also, their search traffic started going up!
Please take a look at the attached images for more information..
This cleanup looks like a deliberate move to recover from recent SEO penalties and algorithm updates.
This is one of the best real-life examples of strategic reversal from a Google penalty.
What can we learn from it?
Removing low-value and irrelevant content can help you recover from Google penalties.
The key here is to conduct regular content audits, implement strategic redirects, and give top priority to user intent.
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