The fastest-growing category in India runs on the slowest infra in your org 😔

The fastest-growing category in India runs on the slowest infra in your org 😔

That’s the paradox of quick commerce.

A channel that grew 16x in 4 years from $300M in 2021 to $5B by 2025 but still depends on manual POs, Excel sheets, and 4-day delays.

Everyone rushed to get listed on Blinkit, Zepto, Instamart.

But no one asked the real question: “Once you’re live in 200 dark stores… how do you stay live?” 🤷

Because here’s what founders don’t realise until it’s too late:

Miss 1 PO → Out of stock in 50 zones by morning
CAC spent → Customer sees “Not available”
Ops chaos → Growth team starts firefighting

Quick commerce isn’t about going viral. It’s about staying visible on shelf, every hour, every pin code.

That’s when we at Zippee said “Screw it. Let’s build the railways.”

- Next-day PO fulfillment across Blinkit, Zepto, Instamart, BB Now

- Appointment-based deliveries, not 4 days later, not after 17 follow-ups

Built in partnership with V-Trans (India) Ltd, and massive credit to Jay Shah, Ronak Shah & their team, we’re stitching together the railways for Q-comm.

You see the 15-minute delivery on the front end but it’s the 15-hour refill cycle in the backend that actually keeps brands alive.

That’s the part we’re solving.

And if you’re scaling in Q-comm, you don’t need more listings, you need to never go out of stock 🙂

PS: DM to join the waitlist

This post was originally shared by on Linkedin.