📈 56% say link building budgets are going up
🤖 68% believe AI will make links more important
🙌 65% say leadership supports link building
🧠 62% say AI citations are a top priority
The industry’s maturing. Budgets are growing.
There are some areas for growth, however:
✅ 61% manage link building in-house, but only 29% say their efforts are successful
🧠 66% struggle to identify the right tactics
💰 Just 29% say getting a budget is “easy”
📊 Only 40% think their reports effectively convey value
🤖 And just 11% have a repeatable process to get cited in AI
I believe the SEOs will see the most significant gains from link building in 2025 by aligning their strategies with impact through AI exposure or links to revenue goals.
👉 Read the full study + insights here: https://lnkd.in/emMjJykd
Stay tuned for much more about the report.
Thanks again to Ross Simmonds, James Brockbank, Kelsey Libert, Darren Kingman, Bibi the Link Builder, Jack Chambers-Ward, Eric Carrell, Shaurya Jain, Joy Hawkins, Thomas Demers, Gyi Tsakalakis, Patrick Stox, Shai Aharony 🎗️, Paul May, for all of their insights.
And of course, a big thank you to Garrett French and Michele Linn of Mantis Research.
SEO LinkBuilding
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