It's not just for tracking keywords—when used right, it can help drive product strategy, content updates, ad planning, and growth decisions.
Here's how to use it like a pro 👇
🔍 What is the SQP Report?
It shows how customers are discovering your brand or products on Amazon—via keyword searches—along with metrics like:
Search volume
Clicks
Impressions
Cart Adds
Purchases
Conversion rates
All at keyword-level, and broken into brand vs. competitor share.
💡 1. Identify High-Intent Keywords You’re Missing
Look at queries with:
High search volume
High conversions
But low clicks or share for your brand
👉 These are the opportunities—you’re not showing up, but people are buying this. Time to create a new product, optimize listings, or run ads on them.
💬 2. Fix Listing & Content Gaps
If a keyword has:
High click share
But low conversion share
➡️ That means people click your listing… and drop off. Time to:
Improve product images
Optimize A+ content
Check reviews, pricing, offers
📈 3. Double Down on What’s Working
Find keywords with:
High click & conversion share 👉 Increase ad budgets here 👉 Use these keywords in your listings and brand store 👉 Cross-promote related products
🛒 4. Spot Seasonality & Trend Shifts
Use quarterly/monthly trends to:
Forecast demand spikes
Plan promotions or deals
Launch timely campaigns (eg. gifting, back-to-school)
🧠 5. Competitor Insights
Compare your click & conversion share with total search volume. ➡️ If you’re losing share on high-volume queries, you know who your real competition is. Check their pricing, images, deals.
🔁 6. Feed Learnings into Your Ad Strategy
Move from generic targeting to precision targeting.
Bid higher on converting terms
Exclude non-performers
Test new keywords seen in SQP but not yet in your campaigns
🧩 Pro Tip:
Combine SQP with your Brand Analytics, Search Term Report & Business Reports.
Layer them to get a 360° view:
What keywords drive traffic
What ASINs convert
Where you lose to competitors
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