You might want to destroy it.
Because chances are, no one is going to see it.
Not because your content isn't good.
Not because your brand isn’t strong.
But because LinkedIn’s algorithm has... other priorities. 🫣
According to the latest data, organic reach for company pages has quietly dropped to 1%.
That’s not a typo.
One. Percent.
Meanwhile, posts from individuals are thriving.
The feed is shifting.
Personal content is being pushed, shared, commented.
Company updates? Not so much.
So what does that mean for B2B marketing?
It means your brand voice can’t live only on a branded page.
It needs people.
✨ People who carry your story.
✨ People who show the real side of the brand.
✨ People who turn “audiences” into communities.
And no
No one’s being forced to become an influencer, promise.
It’s about giving your team the tools, trust, and space to talk.
To share insights, lessons, even behind-the-scenes moments.
Because if we want our message to show up,
we can’t keep whispering from behind a logo.
We’ve got to step forward and say it out loud
as humans.
P.S: Is your company doing enough to support personal voices on LinkedIn?
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socialmedia contentcreation branding
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