without telling me...
😅
One play that's working well for us at Goldcast?
Multimodal content.
(We've seen a ~35% SEO lift already)
During our AI Marketing Alliance Summit, our CMO @Kelly interviewed Amrita Mathur exp VP of Marketing at Superside, Clickup, and Zapier. Amrita grew Superside from zero to 45 million in ARR in under four years.
A big part of that hockeystick growth?
A strong repeatable content system.
She set up the same winning playbook at ClickUp.
What Amrita Mathur calls "bento box content"
AKA...
Multimodal blog content.
Multimodal content is content that offers a combo of text and visual images or video, blending the two. What Amrita calls the perfect proportions of text, video, and visuals mixed together.
Why do blogs with short form videos embedded in them win?
1. Search engines are increasingly prioritizing diverse content formats, ala video
2. Videos on blog make it more engaging. Higher user dwell time = better SEO ranking
3. The effort to do multi modal blogs has come down by 10x, thanks to AI. You can use a product like Goldcast Content Lab and repurpose one long form video into a nice multi modal blog in <30 minutes end to end
TLDR
I'm a big believer that the future of SEO is multi modal.
Invest accordingly ✌️
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