The micro-drama business has overtaken the cinema business in China. The no.1 most downloaded app in India in the last month (with IPL going on!) is a micro-drama app. Even USA is having its first MicroDramaCon (name is WIP, suggestions welcome) this year.
Netflix's most viewed show globally is Squid Game with 265 mn views. Kuku TV's top show, Revenge of the Fake Boyfriend, has already crossed 50 mn views just in India.
The purpose-built Hengdian Studios in China is seeing creators, producers, founders, corporate executives, etc flocking in from Mexico, Turkey, India, Pakistan, Nigeria, Russia, etc to understand how they can take the microdrama production and monetisation model back home.
But there is another thing Ted says that I completely agree with. The most profitable opportunity in content today is to become a producer and create IPs at unimaginable speeds and dirt cheap costs. Then find fresh monetisation methods and watch your money grow on the back of expanded content consumption windows and deep attitudinal shift towards consuming content. Anyone working in its vicinity should gravitate their resources towards learning to make longform content for the digital world with full belief in their ability and in AI's possibilities.
We are in a Gold Rush for content producers. And you could choose to either see it when its behind you or when its still ahead of you.
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