BBdaily, the subscription service from Tata's BigBasket, which runs as a separate app currently will be merged into the main BigBasket app over the coming months as the company makes strides to consolidate its hold over India's burgeoning quick commerce market.
The company currently runs two apps: BigBasket (the main app) and BBdaily (the subscription service) but even within the main app, it has different windows. One for slotted 2-3 hour deliveries (BigBasket Supersaver) and the other one is for 10-20 minute deliveries (BBnow).
with Tushar Goenka
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