Let me guess. Your strategy:
✅ Open keyword tool
✅ Sort by search volume
✅ Pick “best credit card for travel”
✅ Write 1,500 words of fluff
✅ Pray for backlinks
Congrats. You’ve just built a blog post that no one asked for.
Because here’s the truth:
Nobody searches like that anymore.
Not your users. Not even your mom.
Welcome to 2025.
Where users don’t type “best.”
They explain their entire damn life.
- “Which credit card works if I earn ₹20k, order Swiggy 3x a week, and shop online every Saturday night?”
- “Need a laptop that doesn’t crash when I edit reels and play Valorant after class.”
That’s not SEO.
That’s life context.
Search volume?
Not the game anymore.
The game is: do you understand the person behind the query?
And if your SEO still lives in spreadsheets…
If your agency still sends you a 300-keyword plan…
You’re not doing SEO.
You’re doing nostalgia.
So what’s the 2025 play?
👉 Watch how people talk, not type.
Reddit, Quora, WhatsApp, YouTube comments - these are your new keyword tools.
– Nobody searches “best protein powder.”
They ask: “Which one doesn’t make me feel bloated?”
– Not “home loan tips.”
It’s: “Can I get a loan with ₹28k salary and no co-applicant?”
– Not “CRM tools.”
It’s: “What’s a CRM that won’t confuse my 3-member sales team?”
These are not keywords.
They are real-life DMs.
👉 Use ChatGPT like a research partner.
Prompt it with: “I run a D2C brand doing ₹5L/month. What’s the best logistics option with low return rates?”
Then reverse-engineer content from that scenario.
👉 Add a chatbot or WhatsApp extension to your site.
Because people now “search” on your site, not just Google.
They’ll type: “Which of your products works best for oily skin in humid weather?”
If you can’t answer that in-chat, you’ve already lost them.
👉 Write for micro-intent, not mass keywords.
Not “students.”
But: a broke college kid who edits reels, games at night, and needs a ₹30k laptop that doesn’t overheat.
This isn’t just a content shift.
It’s a psychology shift.
In 2025, SEO isn’t about ranking.
It’s about relevance in conversation.
And the brands that understand intent - not just traffic - Will be the ones that actually grow.
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