3 things we can learn from him about cold outreach:
Short and to the point
• Don't write long essays, squeeze big ideas into a short email.
• When explaining a complex topic, try to use micro-stories.
• No fluff, super clear what he wants from the recipient.
Simple & Clear
• 1-word subject line
• Precise and super clear
• Easy to understand the CTA
Emotional Judo
• Steve plays on values here by questioning Adobe’s integrity.
• Just like Apple’s Marketing, Steve understands that to deliver a powerful message in a few words, you’ve got to bring emotions out of people.
He wrote this email in 2005 and it’s better than +90% of cold emails in 2024.
What would you add?
Credit: Yurii Veremchuk
This post was originally shared by Email Marketing Tips on Linkedin.