1. Pick good Co-Founders: you can change your idea easily, but changing your Co-Founder is hard
2. Launch fast: Launching teaches you what you should have been building
3. Let your idea evolve: Launch fast and iterate
4. Understand your users
5. Better to make a few users love you than a lot ambivalent
6. Offer surprisingly good customer service: Try making your customer service not merely good, but surprisingly good
7. You make what you measure: If you want to make your user numbers go up, measure it every day.
8. Spend little: The most common form of startup failure is running out of money
9. Get ramen profitable: Once you cross over into ramen profitable, it changes your relationship with investors
10. Avoid distractions: The startup may have more long-term potential, but you will always interrupt working on it to work on another thing
11. Don’t get demoralized
12. Don’t give up
13. Deals fall through
To me understanding your Users and proper customer service is very important.
What’s the most important to you?
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