Spoke at Ahrefs Evolve yesterday on AI's impact on SEO (GEO)! What an experience🔥Here are the takeaways from me and other speakers:

I joined Tim Soulo
, CMO of Ahrefs, Sebastien Edgar
- former Global Head of SEO at Square, Glenn Gabriel Bona at TripleDart and discussed the rise of AI-native search and the huge opportunities it's unlocking for forward-thinking marketers.

I shared how CapGo.ai has been leveraging AI for programmatic SEO (GEO).
đź’ˇIt's to help businesses generate thousands of high-quality, multi-lingual, AI-optimized webpages that to attract Google traffic.

They rank faster, capture long-tail traffic, surface in AI answers, and potentially LLM training data

But the real magic? Learning from brilliant minds across the event. Here are some cool takeaways:

Tim Soulo
đź’ˇ "Co-mentions" + SEO are the key to GEO (mentioned by AI)
💡 Despite the AI buzz, Google’s search traffic grew 20%+ in 2024 and has 300x more search traffic than ChatGPT.

Jin Ma
đź’ˇ Leverage both high-demand keywords across SEO and paid ads
💡 Learn from competitors’ SERP wins and repurpose in ad creative

Fabian Seow:
đź’ˇPay attention to SERP to optimize your page
đź’ˇA small change on wording, internal links, and page structure can have a big impact on ranking

Delbert Ty
đź’ˇThink success in marketing as probability x number of attempts

Melissa Laurie
đź’ˇLeverage employee-generated short video - it's a highly efficient and impactful way to drive brand visibility and authenticity.

Huge thanks to the Ahrefs team — Tim Soulo, Elysa Victoria Han, Steven ZHENG Chao, Takanori Kawaharada, CK Thum, Mao Nakano and others — for organizing such a tight, insight-packed event 🙌

Here’s to pushing the boundaries of what’s possible with SEO, AI, and paid media — together!
AhrefsEvolve AISEO ProgrammaticSEO ContentStrategy DigitalMarketing SearchInnovation CapGo GEO SEO


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