Imagine you had to fix a meeting in your calendar.
A normal flow requires multiple back-and-forth messages to align a slot,
And then either you or the other party sends out a calendar invite.
This ancient process of blocking meetings consumes productive time.
Now imagine this;
You decide your availability for meetings in your calendar.
Share the calendar link with other parties, and they block a time that works for them.
In fact, you can set up different availability windows for internal and external meetings.
That’s exactly what calendar scheduling apps like Cal.com or Calendly do.
Here’s an interesting growth hack used by Cal.com:
Every time a user shares the link to book a slot,
Cal.com adds a subtle nudge to try out the app.
So the more users share their Cal.com link,
The more people get to know about the tool.
The more people who know… the more users sign up to try the product.
The beauty of this is - it just sounds so simple!
And this is a perfect example of inbuilt growth loops within the product.
So if you’re ever building a product or venture,
Think about this:
Can you build a growth loop?
Something that makes your initial users bring in the next set of users.
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