🔗 TikTok has added link sharing in Stories.
💬 Instagram adds new DM options which includes VOICE NOTE TRANSCRIPTIONS (FINALLY) and they can now be up to five minutes long.
😮 Expedia has launched an AI tool that turns Instagram Reels into BOOKABLE holidays.
📈 According to Rachel Karten's latest report, 92% of social media marketers consider Instagram a priority platform.
💸 Brands are spending most of their budget on YouTube TV ads.
🔍 LinkedIn now has a searchable database of of promoted jobs in the app.
👀 Instagram users are apparently LESS interested in content posted by their friends, with Reels now dominating use – 51% of time is spent watching videos on the platform.
🫣 LinkedIn is testing the video tab being renamed to "Today's Top Trends" but if you ask me, it doesn't look great for UX.
📲 TED has introduced TED Shorts within its mobile app, where users can scroll through a TikTok-esque feed full of vertical content. The short-form content can be from TED Talks, alongside other original content.
🎧 Spotify announced that it was introducing public plays information for podcasts (how many times the podcast has been listened to) but after backlash, its changed its mind. So instead of showing specific numbers, it'll show milestones instead like: 50K, 100K and 1M plays.
🥲 LinkedIn has introduced a feature which STOPS people from liking their own content (and from associated company accounts) on the platform. And this is the fake update for the folks who steal Annie-Mai's content.
👯 YouTube is rolling out comment previews for Shorts, which look like the same sort of previews you get on Instagram Stories when someone makes a public comment.
😳 LinkedIn has removed custom CTA links, a premium feature, from user profiles.
👋 X, FKA Twitter, went down last week. Oh no. Anyway.
And that's all for now folks. Sources are in the comments as always. See ya next Wednesday for more of The Social Tea 👋🖤
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