We had asked B-school students across India a simple question: How would they create a winning strategy for a real-world quick-commerce company using a billion dollars?
Teams had to choose to compete as one of five major players in the space: Blinkit, Zepto, Bigbasket, Flipkart Minutes, or Swiggy Instamart. The winner would get a prize of Rs 10 lakh, with four runners-up sharing another Rs 10 lakh equally between them.
The choices of companies were as fascinating as the periods chosen to spend the $1 billion.
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