🛑 Problem:
Eco Saver delivery option was available, but its usage was low. In India, when hunger strikes, most people prioritize fast delivery over environmental impact. 🕒
💡 What Swiggy did:
Now, they're incentivizing Eco Saver with discounts on future orders! 🤑 It's a nudge to make sustainable choices. 🌍
🔍 What’s next for Swiggy?
For users to stick with Eco Saver even after the incentives end, delivery times need to match the standard speed. Consistent, quick service = habit change! ⏱️✅
🤔 If you were the Product_Manager, what would be your backstop_metric for Eco Saver?
IPO appimprovement productmanagement iimb iim bangalore swiggy
This post was originally shared by Sabuj Saikia on Linkedin.