💙 This week's updates are dedicated to Jill Whalen. Thank you for championing good content and carving a path for women in this industry. You will be missed. Tributes compiled by Barry Schwartz
🗣️ Google launches Search Live. Search Live allows users to ask questions in AI Mode, via the Google app, using voice input. Search Live can run in the background and continue to work while using other apps.
📊 Google Search Console now includes clicks, impressions & position from AI Mode. Google has updated its documentation to confirm that data from AI Mode will now be included in GSC.
🔍 Firefox tests Perplexity as built-in search engine. Firefox is the 4th most popular browser globally, and seeing other browsers experimenting with AI search engines could be a threat to Google's search monopoly. via Glenn Gabe
🔗 Google updates URL structure documentation. There are no significant changes, but the page has been reorganised and includes more examples of URL structure best practices.
📝 Google tests AI Mode as a replacement for People Also Ask. This appears to be a very limited test but may be a sign of Google's plan to integrate AI Mode into more search features in the near future. via John-Henry Scherck
🤖 OpenAI updates ChatGPT search with "improved quality" and "instruction following". This update claims to handle longer conversational contexts and the ability to run multiple searches for complex questions.
🛑 Yoast SEO fixes issue that inserts AI-related HTML when copying & pasting. The issue appeared when copying text from web pages and Word documents into the WordPress editor.
☁️ Cloudflare makes two tools, use-mcp & AI Playground, open source. Both tools allow users to connect to and deploy remote MCP servers. AI Playground is Cloudflare's AI chatbot that provides support and guidance.
🔁 Google tests swapping the website name and URL in SERPs. Call us old fashioned but this looks very strange and doesn't seem to improve the user experience in any particular way. via Sachin Patel
💌 If you like these kind of tl;dr updates, then don't rely on the algo! We curate and send them out weekly on our Core Updates newsletter, along with SEO tips and a deep dive podcast, this week Jack Chambers-Ward talks to Nick LeRoy and asks; "is AI killing the SEO job market?"
Links to everything in my comment below [click "Recent" and scroll, because LinkedIn] ⤵️
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