There are many types of SEO.
Identifying the right type for your business ensures you use the most effective methods to improve your rankings and visibility.
Here are 12 popular SEO types you should know about:
‣ SAAS SEO
→ Targets software companies offering web-based services
→ Focuses on relevant keywords, improving user experience, and driving traffic to increase sign-ups and retention
→ The goal is to attract users looking for specific software solutions
‣ SEO Audits
→ Analyze your website's health, identifying technical, on-page, and off-page issues
→ Creates a roadmap for improvement
→ It's like a health check-up for your site
‣ Enterprise SEO
→ For large organizations with extensive websites
→ Involves managing vast amounts of content and advanced technical strategies
→ Aligns with big-picture marketing and business goals
‣ Small Business SEO
→ Helps local or small businesses improve their online presence
→ Focuses on local SEO strategies, optimizing for specific areas and targeting relevant keywords
→ Tailored to smaller operations
‣ Ecommerce SEO
→ For online stores
→ Optimizes product pages, site navigation, and content to attract and convert shoppers
→ Aims to increase visibility for product searches and enhance the shopping experience
‣ D2C SEO
→ Targets brands selling directly to customers online
→ Builds brand authority, optimizes for conversions, and creates content that resonates with the audience
‣ Marketplace SEO
→ For platforms connecting buyers and sellers, like Amazon
→ Optimizes product listings, site structure, and user engagement
→ Enhances visibility and retention
‣ On-Page SEO
→ Optimizes individual web pages for higher rankings and more traffic
→ Includes keyword optimization, meta tags, content quality, and user-friendliness
→ Optimized content for both search engines and users
‣ Off-Page SEO
→ Involves activities outside your website that impact rankings
→ Includes building high-quality backlinks and engaging in social media
→ About establishing authority and trustworthiness online
‣ Local SEO
→ Optimizes your presence for local search queries
→ Focuses on your Google My Business profile, local citations, and reviews
→ Aims to improve visibility in local search results
‣ Technical SEO
→ Ensures your website meets search engines' technical requirements
→ Improves site speed, mobile-friendliness, fixes crawl errors, and optimizes architecture
→ The behind-the-scenes work that keeps your site running smoothly
‣ Video SEO
→ Optimizes video content for better visibility in search results
→ Involves optimizing titles, descriptions, tags, and thumbnails
→ Make your videos easy to find, watch, and share
Understanding these specific types of SEO helps you see why a one-size-fits-all approach doesn't work.
Each type has its own focus and strategies, attuned to different needs and goals.
This post was originally shared by Leigh McKenzie on Linkedin.