- Initial client briefing
- Gain access to data (GSC/GA4)
- Identify conversion origins
- Initial audit
- Crawl & technical review
- Server protocol handling www/https/trailing slash
- HTTPS / HTTP internal linking
- HSTS / CSPs
- Internal linking consistency
- Low internal link count URLS
- Anchor mapping
- Redirect elimination
- Redirect handling (bot)
- Redirect types (server/JS/mr)
- Canonical configuration
- Canonical child paths
- Canonical child content types
- Cannibalisation identification
- HRELANG configuration
- Geo IP policies / handling
- Pagination types (static vs dynamic)
- Pagination index management
- PushState Pagination (JS)
- Robots.txt HTTP State
- Robots.txt Directive Configuration
- URL utilisation & consistency
- URL parameter management (crawl vs robots vs canonical)
- URLs with spaces/multiple slashes
- URL handling (folder layering, HTTP trigger)
- HTML config (closed HTML, broken tags)
- Structured Data Utilisation (validation)
- CWV's (CLS, INP, FCP, LCP)
- Auxiliary tech i.e. Header tags, title tags, meta
- Page rendering (Static HTML vs JS)
- Static Served Content vs Dynamic Content
- Rendering tech (SSR vs CSR)
- User agent render output
- Resource availability (protocols, CDN, blocking)
- Page indexing & index management
- Crawled/Discovered currently not indexed identification, analysis & mgmt
- Duplicate google chose different canonical than user mgmt & content profiling
- Soft 404s
- Server Errors
- Blocked due to other HTTP status codes i.e. 5xx
- Manual action review
- Security issue review
- Content E-E-A-T
- Content quality (intent alignment, tone of voice, wording)
- Content integrity (fact checking, source citation, validity)
- Content perspective (independent or aligned perspective)
- Content added value (information gain, new research, insights)
- Content engagement profile (retention, scroll, interaction pathway, funnel)
- Content type (medical, YMYL, risk exposure, responsible content)
- Duplicate content
- Decaying content management
- Cannibalised content
- Helpful content (sitewide signal, localised content profiles by sub folder)
- Content maintenance (addressing decay, culling, repurposing, keeping content up to date and aligned with search policy)
- NLP
- Content semantics & clustering
- Content coverage
- Link quality
- Link origin & linking page perceived value
- Link origin & OBL ratios
- Landing page content quality/relevance
- IBL to OBL ratio
- Page rank distribution (based on link to page & sub links)
- Link accruement rates
- Link spam factor / PBN / tiered links
- Link campaign types (earnt, digital PR, vetted niche edit, HARO etc)
- Brand power (brand search volume, reputation)
- Brand social profiles
- Brand entity consistency
- Auditing and output
- Stakeholder management
- Value reporting (Stakeholders > ROI)
- Maintaining deliverable output
- Managing SEOs
- Project management efficiency
- Client approval processes
- Deployments / DEV mgmt
hashtagseo
This post was originally shared by Daniel Foley Carter on Linkedin.