Ignore anyone who says SEO is dead.
SEO is now different.
It's taken me a solid year of analysis and effort to uncover a practical solution to SEO growth in an AI era.
And some of the insights are only becoming clear.
Make no mistake: SEO is now a game 2 things:
Tell people (and Google) what you are, what you do and why you're an expert.
Create content that has a high information gain rate.
And please, do not confuse high information gain and information gain rate as the same thing.
Once you understand the difference, you can see that you don't need to make your pages totally unique to win in search.
Content is no longer king...clarity is.
SEO is going nowhere, but how we do things needs to change.
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