I have SO much feedback and so many case studies (that I need to get on the new website that's still not live).
I set out to do one thing to the highest possible standard and that was auditing.
AMAZINGLY 80% of audit bookings are behemoth - I always assumed an audit as a paid product would be "eurgh" to a lot of businesses but oh how wrong I was.
I assumed a majority of businesses would buy basic/intermediate audits, but no nearly all clients buy a behemoth SEO audit.
I know it might sound crazy delivering ridiculously large audits - BUT, there's a caveat and that's the audits contain PROCESS GUIDANCE to show people where they are going wrong with things such as content production.
You CANNOT condense knowledge without taking value away and that's why the audits are large.
Here are some stats:
✅ 262 booked & paid audits since our launch in 2021
❌ Only 1 complaint & 1 refund issued from 262 audit bookings
✅ 80% of audit bookings are behemoth audits, 15% are advanced audits and intermediate/basic audits account for just 5% of all bookings
✅ Average audit sizes range between 700-900 slides for behemoth - but I have been working to condense without losing value by adding in video education
✅ Audits contain personalised videos
✅ SEO stack + process training from the audits allows clients to get significantly MORE value from the audit because it's NOT just a case of here is an issue, fix it, it's here are some issues, here are some proposed tests and this is how to measure them
🔍 30% of ALL audit bookings are iGaming, Casino, Affiliarte
🔍 20% of audits are eCommerce/retail websites
🔍 5%-10% are travel & hospitality
🔍 10% are finance, insurance, comparisons
🔍 30% is a mix of lots of other business types including adult sites, pharmaceutical, crypto etc.
I fucking love SEO, I love my job, I love auditing and tearing apart EVERYTHING.
If an issue exists, I'lll find it.
seo seoaudits
This post was originally shared by Daniel Foley Carter on Linkedin.