🔧 Technical SEO now includes llms.txt - a simple text file (similar to robots.txt) that tells AI crawlers how they can interact with your site
👉 On WordPress this takes 2 minutes with the right plugin
📚 Content needs more depth and clarity. Pages that clearly answer questions, provide rich context, and demonstrate authority are far more likely to be surfaced (and quoted) in AI responses
👉 Think "topic depth", not just "keyword coverage"
🌍 Off-site signals are more important than ever. How your brand is discussed off your site influences AI outputs hugely. Mentions on trusted sources; Wikipedia, Reddit and data aggregators serve as critical trust signals for LLMs.
👉 Strong digital PR and community engagement matter more than ever.
🕵️ Use AI tools for diagnostics. Simply ask AI tools why your brand does or doesn't appear for key queries. They often reveal which sources they're referencing - giving you a blueprint for where to build visibility or address gaps
👉 Example prompts after asking your search & not finding your brand: “Why doesn’t [Brand] appear?”, “Where did you get this information about [Topic]?”
📊 Track AI-driven traffic in Google Analytics and analyse landing pages coming from AI search engines
👉 This helps you infer which topics and queries are driving AI-driven traffic, and where to double down on optimisation
Anything else to add?
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