New client comes in with a brand-new site and a clear goal: increase the number of leads from organic search.
The SEO specialist dives deep and does the unthinkable, quadrupling leads in just two months.
Client: Thanks, you’ve seriously improved our results! But why'd it take so long, and when will you wrap up our SEO?
SEO specialist (caught off guard): Well, SEO isn't a one-and-done deal, it's an ongoing process and...
Client (interrupting): Hold up, are you saying you're planning to work on our site forever?
SEO specialist: That's not the point, it's just that the algorithms...
Client (interrupting again): Got it. We've stumbled into another bunch of scammers.
(Client ends the contract) 🌚
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