And about 4 minutes thinking about where our first client would come from.
That was the birth of The Glitch.
No business plan. No pitch deck. No five-year vision.
Just two people with some skills in content—and a lot of naïve optimism.
Our strategy?
Take any project that paid the bills.
And make sure at least 20% of our time went into what we actually wanted to build: digital content for brands.
It wasn’t glamorous.
We said yes to things no one else would have. ( trust me.. the randomest projects helped us survive)
But that 20%? It compounded.
Client by client. Project by project.
Until one day, it wasn’t the side hustle—it was the business.
Looking back, here’s what I’ve learned:
Most early-stage strategies aren’t built. They’re survived.
You don’t need a perfect plan.
You need momentum. A bit of hunger. And a small piece of the work that feels like the future you’re building toward.
varunduggi thewisdomproject theglitch olddays advertisingagency leadershiplessons startup digitalagency content
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