Kalshi (a prediction markets platform) just aired the FIRST EVER 100% AI-GENERATED commercial during NBA finals.
2 MILLION VIEWS on a 30-second spot created by ONE PERSON in TWO DAYS.
- Google's Gemini: generated the script
- Veo 3: created all video and audio
- Total time: under 48 hours from concept to broadcast
A single creator just did what used to take teams of writers, directors, editors, and weeks of production.
Kalshi lets people trade outcomes of events - from basketball games to egg prices. Now they're showing how to market with AI tools, most companies don't even know exist yet.
Traditional marketing budgets about to get very interesting.
The future isn't coming. It's already airing on primetime TV.
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