Recently, I took a deep dive into how Google’s advertising products like Google ads and Display & Video 360 (DV360) fit into the larger advertising ecosystem. One thing that stood out was how intentionally these products are designed to avoid overlapping with each other.

Recently, I took a deep dive into how Google’s advertising products like Google ads and Display & Video 360 (DV360) fit into the larger advertising ecosystem. One thing that stood out was how intentionally these products are designed to avoid overlapping with each other.

For example:

• When Google Ads and DV360 are linked, they won’t compete in the same ad auction, ensuring minimal internal competition and maximizing performance.

• Another interesting insight: DV360 doesn’t support product feed campaigns (dynamic catalog ads) directly because Google Ads already offers that feature through PMAX and Shopping Ads. This design is deliberate to keep their functions distinct and complementary.

• We can’t run third-party audience campaigns on Google Ads, but DV360 enables that flexibility, making it a powerful tool for advanced targeting.

• Since DV360 is a DSP, it allows for publisher-specific campaigns and direct buys, providing more opportunities for strategic partnerships—something not possible with Google Ads alone.

For digital marketers, especially those managing e-commerce or performance-driven campaigns, mastering the interaction between different digital products can significantly enhance your advertising approach.

Takeaway: Deep knowledge of Google’s ad products and how they function together is essential to creating more effective strategies in the digital landscape. Leveraging this can set you apart and drive more impactful results for your clients.

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This post was originally shared by Saad Bare on Linkedin.