🔥 Recently attended an insightful webinar on AI Search Optimization by Ishaan Shakunt — and here’s one takeaway that hit hard -

Backlinks from relevant listicles matter more than ever.

If you want your brand to show up in GenAI tools like ChatGPT for bottom-of-the-funnel (BOFU) keywords, being listed in relevant resources is non-negotiable.

And no, it’s not about DR or top 10 rankings anymore.

GenAI tools like ChatGPT pull answers from contextually relevant listicle-style blogs, even if they rank in the top 40–50 with a low DR.

If you're listed there, your chances of being mentioned in AI-generated responses go up significantly.

👉 Relevance > Authority

This shifts how we think about link building, especially for BOFU SEO.

Get listed. Stay relevant. Dominate AI search & Get more MQLS - SQLs.

SEO AIsearch GenAI Backlinks BOFU DigitalMarketing ChatGPTSEO ContentStrategy


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