It always wins…
Especially in link building for SaaS 💡
Here’s how to vet backlinks for your SaaS that move the needle:
👉 Ensure the site is a real brand - ideally another SaaS.
👉 Ensure the site’s vertical is relevant, and ranks for content relevant to your vertical.
👉 Ensure the site has organic traffic.
👉 Ensure page-to-traffic ratio (Avoid sites with many pages & little traffic).
👉 Ensure the site hasn't had any major traffic drops / fluctuations over the years
👉 Ensure you avoid sites accepting low-quality guest posts.
👉 Ensure you avoid sites who link to anything and anyone (e.g., to totally irrelevant niches, and worse → casino, payday loans, adult).
👉 Ensure the site’s anchor text is balanced, with the brand name having the most backlinks.