At The Builders Club, we’re seeing a growing trend among D2C founders:
They’re scaling fast through Zepto, Blinkit, Instamart — but bleeding profits just as fast.
📉 One of our founders recently shared they’re giving away 40–42% of their revenue as commissions to these platforms.
Add to that: cost of goods, packaging, returns, last-mile ops… and you're staring at negative unit economics.
✅ Sure, Q-commerce gets your brand visibility.
✅ Sure, it spikes order volumes.
❌ But is it sustainable?
🧠 Founders are asking:
- Are we building real brands or just fueling Q-commerce engines?
Will chasing Zepto growth kill long-term profitability?
- Is there room to negotiate fairer terms — or is this the new norm?
This isn’t just about convenience — it’s about control and survival.
👇 What’s your take on selling through Q-commerce platforms?
Have you seen similar numbers? Drop your experience in the comments — let’s open up the real convo behind the glam.
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