PSA: It's okay if you're feeling lost and overwhelmed right now.

The changes in marketing, in content, and in the world have been a lot.

And they aren't just little tactical adjustments. They're big, sweeping shifts in the way that humans discover and consume information. And that means there will need to be big, sweeping shifts in our strategy.

But not all at once.

It will take time to learn and adjust.

So don't put pressure on yourself to figure it all out right this second.

Hell, even Wil Reynolds
, one of the people who I most respect in the SEO industry, just posted transparently and candidly about how none of us—even the true leading experts—actually *know* what works in this new world.

So how can you be expected to have all the answers?

We're all figuring it out.

Together.


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