Pro Tip: Got a keyword/URL that hasn't lost rankings, but HAS lost Google traffic?

Use Ahrefs to show when AI overviews started appearing for the keyword and visualize how it shifted your keyword down the page. Here's how:

1. Organic Keywords >
2. Filter for "SERP features > on SERP > AI Overviews
3. Open up SERP overview for keyword
4. Compare dates to find AI Overview

This is a good visualization for your stakeholders to help explain how AI overviews impact traffic even when rankings hold steady.

Thoughts?


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