This is a spec ad for Prada Group created over coffee today.
What if these Vimal bags from Indian train stations became a global fashion statement?
Stranger things have happened before.
đź«š Our haldi (now "turmeric lattes")
🌱 Our Neem and Ashwagandha (now premium supplements)
🪷 Even Ayurveda is rebranded as “Eastern wellness luxury”
You don’t just buy leather and stitches.
You buy narrative. You buy nostalgia. You buy identity.
And if someone in Milan decides that a Vimal bag is heritage streetwear, well… welcome to the ₹45K tote bag club.
One should never underestimate the power of storytelling.
And never ever throw away that bag under your bed as it could be next season's trend. XD
Haha, loved it? Let's talk in the comments!
luxury india ads advertising branding experience
Tags: Prada Group | Gucci | Louis Vuitton | LVMH | Boca do Lobo Parfums Christian Dior | CHANEL | Hermès | Giorgio Armani | Cartier
This post was originally shared by on Linkedin.