You need to pair it with lead magnets too - here’s how:
CONTEXT:
Most B2B experts think that educational and valuable content is how you sign deals.
They’re wrong.
Sure, your ICP might appreciate the content by:
- Liking
- Reacting
- Commenting
But they don't inquire about buying from you.
They don't join your sales pipeline.
They’re not eager to spend their money on your services.
They keep scrolling without showing you any buyer-intent.
THE SOLUTION:
Lead magnets.
They’re a sales asset that generates qualified leads that are eager to buy from you.
In short, a lead magnet is a valuable resource which you give away in exchange for a comment.
Examples of resource could be:
- Dense case studies
- Process breakdowns
- How-to guides on solving problems
It comes down to being a helpful resource that your ideal customer finds useful.
The more valuable the better because they associate that resource to you.
Which extends to associating that usefulness to your services.
Here’s how to execute on this:
- Create a valuable resource that’ll resonate with ideal customers
- Write a post giving it away
- Ask your readers to leave a comment
- Distribute the resource on the DMs
Just like that your DMs are flooded with potential customers.
Once you DM them the resource, you can take them through your sales resource by:
- Qualifying them
- Nurturing them
- Moving them towards booking a call
This way, you’re directly going after potential customers.
Instead of passively posting value content hoping that leads DM you themselves.
Lead magnets are a much more effective way of signing deals.
Use them 1x-2x times per week to ramp up the volume of leads you generate on Linkedin.
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