For D2C founders, catalog ads can be a hit or miss. When they work, they drive great results; when they donโt, they quietly eat up your budget. If you have 200-300 SKUs but arenโt seeing results, the issue is likely your strategy, not your products. Hereโs the truth: catalog ads need regular optimization to reach their full potential.
Hereโs how to fix it:
๐ฉ๏ธ๐๐ก๐๐ญโ๐ฌ ๐๐จ๐ข๐ง๐ ๐๐ซ๐จ๐ง๐
1.Treating all SKUs equally.
2. Ignoring seasonality.
3. Not focusing on high-converting products.
๐๐จ๐ฐ ๐ญ๐จ ๐ ๐ข๐ฑ ๐๐ญ:
1. ๐ ๐ข๐ง๐ ๐ญ๐ก๐ ๐๐ข๐ ๐ก๐ญ ๐๐๐ ๐๐จ๐ฎ๐ง๐ญ: Aim for a few hundred SKUs. Too few limit reach, too many spread focus thin.
2. ๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐ ๐๐ฎ๐ซ๐ข๐ง๐ ๐๐๐๐ฌ๐จ๐ง๐๐ฅ ๐๐๐๐ค๐ฌ: Tweak campaigns when conversions are high, not when sales are slow.
3. ๐ ๐จ๐๐ฎ๐ฌ ๐จ๐ง ๐๐จ๐ฉ ๐๐๐ซ๐๐จ๐ซ๐ฆ๐๐ซ๐ฌ: Analyze which products convert best, then double down on them.
4. ๐๐๐๐ฉ ๐๐ซ๐๐๐ญ๐ข๐ฏ๐๐ฌ ๐ ๐ซ๐๐ฌ๐ก:ย Regularly test new visuals and copy to keep your ads engaging.
๐๐๐ฌ๐ ๐๐ญ๐ฎ๐๐ฒ ๐
A footwear brand was running catalog ads with 300 SKUs and seeing no results. By focusing on 20 top-performing products, they boosted sales by 3.8x in just 45 days.
๐๐ก๐ ๐๐๐ค๐๐๐ฐ๐๐ฒ ๐ก
Catalog ads arenโt a โset it and forget itโ tacticโtheyโre all about smart optimization. Focus on what works, optimize for the season, and test creatively.
How are catalog ads performing for your brand? Drop a comment below!
D2C PerformanceMarketing EcommerceGrowth CatalogAds
This post was originally shared by on Linkedin.