We onboarded this brand in January. They were already doing well, but the client mentioned that sales had become stagnant, and they weren't seeing any growth ๐.
After auditing the account and testing multiple campaign strategies, we launched a Self-ASIN Targeting Campaign, and the results were nothing short of ๐ข๐ง๐ฌ๐๐ง๐ ๐ ๐ซ๐จ๐ฐ๐ญ๐ก ๐๐ฅ.
This campaign uplifted the entire account!
If you're not already doing Self-ASIN Targeting, here's why you should start right away. Below are some ๐๐ฆ๐๐ณ๐ข๐ง๐ ๐๐๐ง๐๐๐ข๐ญ๐ฌ:
๐ ๐๐๐ง๐๐๐ข๐ญ๐ฌ ๐จ๐ ๐๐๐ฅ๐-๐๐๐๐ ๐๐๐ซ๐ ๐๐ญ๐ข๐ง๐ :
โ๐๐ซ๐จ๐ฌ๐ฌ-๐๐ซ๐จ๐ฆ๐จ๐ญ๐ข๐จ๐ง ๐จ๐ ๐๐ซ๐จ๐๐ฎ๐๐ญ๐ฌ ๐๏ธ: Promote complementary products by targeting other listings, encouraging customers to explore more items in your catalog.
โ๐๐ง๐๐ซ๐๐๐ฌ๐ ๐๐ฏ๐๐ซ๐๐ ๐ ๐๐ซ๐๐๐ซ ๐๐๐ฅ๐ฎ๐ (๐๐๐) ๐ฐ: Promote related products, encouraging customers to purchase more than one item at a time.
โ๐๐ฆ๐ฉ๐ซ๐จ๐ฏ๐ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐๐๐ญ๐๐ง๐ญ๐ข๐จ๐ง ๐: Keep potential buyers within your product ecosystem. If customers see only your products, they're more likely to stay loyal to your brand.
โ๐๐๐ง๐๐ ๐ ๐๐ซ๐จ๐๐ฎ๐๐ญ ๐๐๐ซ๐ข๐๐ญ๐ข๐จ๐ง๐ฌ ๐จ: If your products come in multiple variations (size, color, flavor), ensure customers see all options, boosting conversion rates.
โ๐๐จ๐ง๐ญ๐ซ๐จ๐ฅ ๐๐ซ๐จ๐๐ฎ๐๐ญ ๐๐๐ง๐ง๐ข๐๐๐ฅ๐ข๐ณ๐๐ญ๐ข๐จ๐ง ๐: Optimize sales between similar products in your catalog and control which items get more visibility.
Sounds like too much theory? ๐ค
Check the screenshot below where we achieved 13+ ROAS on one of our Self-ASIN campaigns! ๐โจ
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