At Email Kong we take SMS marketing from zero to hero at 3 levels - rapidly growing the list, increasing engagement, and driving more conversions.
๐ฆ๐ ๐ฆ ๐๐ฒ๐๐ฒ๐น ๐ญ: ๐๐ผ๐๐ป๐ฑ๐ฎ๐๐ถ๐ผ๐ป
โ ๐๐ฐ๐๐ถ๐๐ฎ๐๐ฒ ๐ฆ๐ ๐ฆ ๐ข๐ฝ๐-๐ถ๐ป during Shopify checkout - tweak the wording to increase sign-up rates without being misleading. Give customers a good reason to opt in.
โ ๐๐ถ๐ฟ๐๐-๐ง๐ถ๐บ๐ฒ ๐ฉ๐ถ๐๐ถ๐๐ผ๐ฟ ๐ฃ๐ผ๐ฝ๐๐ฝ ๐๐ถ๐๐ต ๐ฆ๐ ๐ฆ ๐๐ฎ๐ฝ๐๐๐ฟ๐ฒ - we aim to track both sign-up rate and sign-up to conversion rates to avoid poor quality profiles.
โ ๐๐ ๐ถ๐๐๐ถ๐ป๐ด ๐๐๐๐๐ผ๐บ๐ฒ ๐ฟ ๐ฃ๐ผ๐ฝ๐๐ฝ targeting non-SMS subscribers with a soft offer - this is purely for SMS capture. You can ๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐ถ๐บ๐ฒ๐ป๐ ๐๐ถ๐๐ต ๐ฎ-๐๐ฎ๐ ๐ฎ๐ป๐ฑ ๐ผ๐ป๐๐ถ๐๐ฒ ๐ผ๐ฝ๐-๐ถ๐ป๐ on mobile devices to see if it boosts sign-up rates.ย Postscriptย is my personal favorite to leverage these features.
โ ๐๐ป๐๐ฒ๐ด๐ฟ๐ฎ๐๐ฒ ๐ฆ๐ ๐ฆ ๐๐ถ๐๐ต ๐๐ฏ๐ฎ๐ป๐ฑ๐ผ๐ป๐ฒ๐ฑ ๐๐ฎ๐ฟ๐ emails.
โ ๐๐ฑ๐ฑ ๐ฆ๐ ๐ฆ ๐๐ผ ๐ง๐ฟ๐ฎ๐ป๐๐ฎ๐ฐ๐๐ถ๐ผ๐ป๐ฎ๐น ๐ข๐ฟ๐ฑ๐ฒ๐ฟ ๐จ๐ฝ๐ฑ๐ฎ๐๐ฒ๐ -ย Wondermentย is our go-to tool for timing these perfectly.
โ ๐๐ผ๐ป๐๐ ๐ง๐ถ๐ฝ: Add an SMS opt-in form on your order tracking page. Implementing this through Wonderment could increase your sign-ups by 10-15% monthly.
๐ฆ๐ ๐ฆ ๐๐ฒ๐๐ฒ๐น ๐ฎ: ๐๐ฟ๐ผ๐๐๐ต
โ ๐๐ฎ๐๐ป๐ฐ๐ต ๐ฆ๐ ๐ฆ ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป๐ as a retargeting strategy - target new subscribers and email opens/clicks via SMS once or twice weekly. Leverage resends to even more engaged segments for more aggressive marketing.
โ ๐๐ป๐ต๐ฎ๐ป๐ฐ๐ฒ ๐๐ต๐ฒ๐ฐ๐ธ๐ผ๐๐ ๐ฎ๐ป๐ฑ ๐๐ฟ๐ผ๐๐๐ฒ ๐๐ฏ๐ฎ๐ป๐ฑ๐ผ๐ป๐บ๐ฒ๐ป๐ flows with more SMS touchpoints. Segment customers and prospects, offering more aggressive incentives for first-time purchases.
โ ๐๐ป๐ฐ๐ผ๐ฟ๐ฝ๐ผ๐ฟ๐ฎ๐ ๐ฒ ๐๐๐ฒ๐ฟ๐ด๐ฟ๐ฒ๐ฒ๐ป ๐ฆ๐ฒ๐ฐ๐๐ถ๐ผ๐ป๐ in your email templates with incentives to join the SMS list. You can easily build landing pages for this with tools like Klaviyo or Postscript.
๐ฆ๐ ๐ฆ ๐๐ฒ๐๐ฒ๐น ๐ฏ: ๐ข๐ฝ๐๐ถ๐บ๐ถ๐๐ฎ๐๐ถ๐ผ๐ป
โ ๐ง๐ฒ๐๐ ๐ฒ๐๐ฒ๐ฟ๐๐๐ต๐ถ๐ป๐ด ๐ฎ๐ด๐ด๐ฟ๐ฒ๐๐๐ถ๐๐ฒ๐น๐. Small tweaks can significantly improve sign-up rates, especially with high traffic.
โ ๐๐น๐ฒ๐ฎ๐ป ๐๐ฝ ๐๐ผ๐๐ฟ ๐ฆ๐ ๐ฆ ๐น๐ถ๐๐ ๐ฟ๐ฒ๐ด๐๐น๐ฎ๐ฟ๐น๐ to focus on engaged subscribers.
โ ๐๐ฒ๐ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ ๐๐ถ๐๐ต ๐ฆ๐ ๐ฆ - use it for various objectives across multiple customer touchpoints, like collecting zero-party data, boosting MRR on subscriptions, or even gamifying the SMS experience to trigger special offers based on keywords.
๐ ๐๐ฟ๐ฒ ๐๐ผ๐ ๐ฎ ๐๐ฎ๐ ๐๐๐ผ๐ฟ๐ฒ ๐ฎ๐ป๐ฑ ๐๐ฎ๐ป๐ ๐๐ผ ๐ฒ๐น๐ฒ๐๐ฎ๐๐ฒ ๐๐ผ๐๐ฟ ๐ฆ๐ ๐ฆ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด? ๐๐ฒ๐'๐ ๐ฐ๐ผ๐ป๐ป๐ฒ๐ฐ๐!
#smsmarketingย #ecommerceย #listgrowth
This post was originally shared by Bogdan Mihalache on Linkedin.