One of the most common questions I get asked: "Whatโs the perfect length for a blog post?"
Hereโs the thing, ๐ญ๐ก๐๐ซ๐โ๐ฌ ๐ง๐จ ๐ฆ๐๐ ๐ข๐ ๐ง๐ฎ๐ฆ๐๐๐ซ. The ideal length for your post depends on the topic, your goal, and your audience. But, here's what we do know:
๐๐๐จ๐ง๐ -๐๐จ๐ซ๐ฆ ๐๐จ๐ง๐ญ๐๐ง๐ญ (3,000 to 10,000 words) tends to perform better in terms of backlinks and search traffic. Why? It allows you to dive deep into the subject, providing value that keeps readers engaged AND helps you rank higher on Google.
But, donโt be fooled! Shorter posts can still work wonders, especially if they are concise and packed with value. For social engagement, aim for 1,000 to 1,500 words.
The key is ๐ช๐ฎ๐๐ฅ๐ข๐ญ๐ฒ > ๐ช๐ฎ๐๐ง๐ญ๐ข๐ญ๐ฒ.
Hereโs how to find the ideal post length for YOU in 2025:
โ ๐๐ง๐จ๐ฐ ๐ฒ๐จ๐ฎ๐ซ ๐ญ๐จ๐ฉ๐ข๐: If youโre doing a case study or an expert interview, you'll need more words to explain it thoroughly.
โ ๐๐๐ฌ๐๐๐ซ๐๐ก ๐ฒ๐จ๐ฎ๐ซ ๐๐จ๐ฆ๐ฉ๐๐ญ๐ข๐ญ๐จ๐ซ๐ฌ: Check out the top-ranking posts in your niche. How long are they? Whatโs working for them?
โ ๐๐ฑ๐ฉ๐๐ซ๐ข๐ฆ๐๐ง๐ญ: Try different lengths and see what resonates best with your audience. Track your engagement metrics and adapt.
๐๐๐ซ๐จ ๐๐ข๐ฉ: Use tools like Semrush to find the optimal text length based on whatโs working in your niche.
In the end, write until youโve covered everything your audience needs to know. Edit it to remove fluff, and youโll have the perfect length.
๐๐๐๐ ๐ก๐๐ฅ๐ฉ ๐๐ข๐ง๐๐ข๐ง๐ ๐ญ๐ก๐ ๐ฉ๐๐ซ๐๐๐๐ญ ๐ฅ๐๐ง๐ ๐ญ๐ก ๐๐จ๐ซ ๐ฒ๐จ๐ฎ๐ซ ๐๐ฅ๐จ๐ ๐ฉ๐จ๐ฌ๐ญ๐ฌ?
โก๏ธCheck out this 6-๐ฉ๐จ๐ข๐ง๐ญ ๐๐๐๐๐ ๐๐ก๐๐๐ค๐ฅ๐ข๐ฌ๐ญ to find your ideal blog post length in 2025: https://lnkd.in/ggiiQzmV
Image source: Backlinko โ https://lnkd.in/gs4RX8JA
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