It used to be exclusiveโreserved for those massive, high-value accounts. Why? Because it was too manual, too expensive, and too hard to scale.
But today, the game is different.
With account data becoming more accessible (almost a commodity now) and AI tools automating deep account research, we can shift our focus.
๐๐ป๐๐ถ๐ฟ๐ฒ ๐๐ฎ๐ฟ๐ด๐ฒ๐ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ ๐ฐ๐ฎ๐ป ๐ป๐ผ๐ ๐ณ๐ถ๐ ๐ถ๐ป๐๐ผ ๐๐ผ๐๐ฟ ๐๐ฅ๐ . ๐ฌ๐ผ๐ ๐ฐ๐ฎ๐ป ๐๐ฎ๐ถ๐น๐ผ๐ฟ ๐ฝ๐ถ๐ฝ๐ฒ๐น๐ถ๐ป๐ฒ ๐ฒ๐ณ๐ณ๐ผ๐ฟ๐๐ ๐๐ผ ๐ด๐ผ ๐ฎ๐ณ๐๐ฒ๐ฟ *๐ฒ๐๐ฒ๐ฟ๐* ๐ฏ๐ฒ๐๐-๐ณ๐ถ๐ ๐ฎ๐ฐ๐ฐ๐ผ๐๐ป๐โ๐ป๐ผ๐ ๐ท๐๐๐ ๐๐ต๐ฒ ๐ฏ๐ถ๐ด ๐ณ๐ถ๐๐ต.
Sounds exciting, right? But letโs not sugarcoat it: pivoting to ABM is brutal.
There are no real playbooks, and tactical resources are painfully scarce.
But when we did, the results were jaw-dropping:
โ $350k in pipeline in just 90 days.
โ $7 in pipeline generated for every $1 spent.
We are doubling down nowโand shared the guide
Hereโs our ABM checklist:
1. Define your ABM goals & leading metrics.
2. Choose a level of personalization: 1:1, 1:few, 1:many.
3. Set up campaigns: account stages, scoring, and duration.
4. Select channels (LinkedIn was our starting point).
5. Build your target list: accounts, personas, etc.
6. Prep content, messaging, and ad formats.
7. Approve budget & resources.
8. Onboard tools/vendors to handle each ABM element.
9. Set up dashboards to track performance.
Our unbundled tech stack? ~$1k/month across 8 tools:
โ HubSpot, Clay, BuiltWith, Apollo.io for list building.
โ Factors for ad pilot
โ ZenABM/Fibbler for intent recognition
โ Smartlead for prospecting.
ABM isnโt easy, but the rules have changed. With the right tools, strategies, and mindset, itโs no longer just for the $100k+ deals.
Whatโs stopping you from making the shift?
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