That was the rule inside Apple, and it shaped the way they built.
Instead of groupthink or consensus:
- Experts owned decisions in their domain
- Colleagues trusted them to move fast without friction
- Strong ideas didnโt need permission from panels
Steve Jobs put it plainly:
โOf course, I contribute ideas. Or why would I be here?โ
๐ง๐ต๐ฎ๐ ๐บ๐ถ๐ป๐ฑ๐๐ฒ๐ ๐ด๐ฎ๐๐ฒ ๐๐ฝ๐ฝ๐น๐ฒ ๐๐ต๐ฒ ๐ณ๐ฟ๐ฒ๐ฒ๐ฑ๐ผ๐บ ๐๐ผ:
- Rethink the keyboard
- Reimagine the home computer
- Launch a tablet that wasnโt quite a laptop, but still sold over 500 million units
When teams know who decides what and why, creativity actually moves.
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