Your email invite flow isn't just a transactional messageโit's the hidden engine of your entire PLG acquisition strategy.
After analyzing hundreds of top-performing SaaS companies, I've compiled a FREE Miro board database with 50+ real email invite examples from the best PLG companies on the planet.
๐ Whatโs in it for you?
I have a free Miro board filled with email invite examples, detailing what makes up the perfect anatomy of each email. I put together a list of MVPs and a list that needs more work.
The database has examples from SaaS companies: Intercom โ Figma โ Loom โ HubSpot โ Canva โ beehiiv โ Userled and so many more!
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Comment "๐๐บ๐ฎ๐ถ๐น ๐ฃ๐๐" below, and I will DM you full access to the Miro board!
But why obsess over email invites?
These seemingly "small" messages are actually the bridge between:
โ One engaged user โก๏ธ A fully adopted team
โ Product awareness โก๏ธ Product activation
โ Single-player mode โก๏ธ Multiplayer growth
The mistake? Most companies treat invites like one-and-done transactional messages instead of the make-or-break opportunity to drive viral acquisition.
The 3 key ingredients for email invites:
๐ Trust (recognition of sender + context)
๐ Validation (clear value proposition)
๐ Action (frictionless next steps)
This is the critical moment in your PLG growth loop that either amplifies acquisition or kills it silently.
All you have to do is save this once, and your overlooked growth email invite won't ever be an afterthought again!
โป Re-share this post to help others design the best email invite flows!
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