Author: Siddarth Jain
Profile: https://www.linkedin.com/in/siddarth-jain227/
Popular DTC Brand Allbirds, once valued at $4B, just sold their shoes business for $39M and pivoted to GPU provider for AI companies.
Here's the full story:
Founder Tim Brown began his shoe project as early as 2007 in New Zealand and partnered with co-founder Joey Zwillinger in 2014.
The company officially launched with the Wool Runner sneaker in March 2016 as a shoe designed for comfort.
They had a hypergrowth trajectory, raised $200M before going public at $4B in valuation.
Between 2021 and 2025, as the margins dropped, sales declined and DTC hype faded, their valuation DROPPED by 99.6% to $25M.
They have sold the shoe business for $39M to another company.
The founders are now pivoting the company to an AI Compute infrastructure company. And they have already raised ~$50M.
Curious to see how the journey goes!
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