HBR has just published a special issue on personal branding.
Here's the summary.
I think every professional must build his/her own personal brand because life changes quickly and your company or your boss/owner cannot guarantee your future.
Your future is your responsibility.
For a start, pls think through your Linkedin self description. Everyone is an expert, everyone is a success, everyone is a Cat or Cheetah or Tiger ! This book advises you to be REAL.
Here are a few descriptors I saw on LinkedIn:
1. Visionary and global leader unlocking massive enterprise values
2. The attitude of gratitude travels through latitudes and longitudes
3. Building relationships through conversations and data
4. Dedicated leader and strategist who sets viable short term and long term goals.
5. Works on amelioration of environmental pollution , and anaerobic digestion
Enjoy
Shiv
www.shivshivakumar.com
Book summary 8/ 25
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