Your Meta Ads account is currently spending ₹20,000/day at a 1.9 ROAS. You need to scale it to ₹50,000/day without killing ROAS.
What’s your strategy?
1. Aggressive Budget Scaling – Increase budgets by 50-100% daily on top performers.
2. Horizontal Scaling – Launch new campaigns with different structures/audiences.
3. Creative Refresh Scaling – Keep the same structure but introduce new creatives.
4. CBO – Shift to CBO and let Meta optimize at a higher budget.
5. Wait & Watch – Scale gradually with minimal daily budget increases.
6. Build your own: Feel free to mix & match + add to it
Which approach would you take, and why?
Drop your thoughts in the comments! 👇
I will also add my views.
PerformanceMarketing MetaAds CreativeStrategy FbAds
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