Agarwal has invited “brand thinkers, creatives, entrepreneurs and curious minds” to suggest a new corporate name through social media.
“We’re renaming the corporate brand behind it all. Not the hotel chain, not a consumer product — but the parent company powering a global ecosystem of urban innovation and modern living. We believe it’s time the world had a new kind of global brand — born in India, but built for the world,” he said in an X post.
The company is seeking a one-word name that is globally relevant, culturally neutral, technology-oriented, and scalable beyond the hospitality sector.
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