Here are 4 psychological tips he's using to generate sales on autopilot:
A high-converting sales page is like a magic spell.
Here are the 4 strategies:
1. Hitting Where It Hurts
The headline doesn't mention the product he's selling or even Iman himself,
Instead, it mentions the main pain point:
"From 0 to $10k/month with your own ROI marketing agency."
Targeting the dream outcome directly.
2. Easy-Peasy Formula
The language used includes phrases like:
"plug and play"
"easy way"
"for any beginner"
Makes it appealing for beginners
And, reinforces the idea that it’s easy to go from 0 to $10k/month.
3. Creating FOMO
He positions the course as joining:
"the new generation of young Agency Millionaires,"
suggesting if you don't buy this course then,
you're missing out on today's "Wi-Fi money,"
similar to missing the Gold Rush in 1850s.
4. Golden ticket to the money train
He frames the course as the: 'Golden opportunity' Your ticket to making
10K/month And
clearly addressing objections by emphasizing:
"This is how you can make the most out of it even if you're a beginner with no idea how to start."
(BONUS!)
5. The Tale of Two Mindsets
Iman uses the analogy of two types of people: The observer, who always
"searches for the new hot opportunity"
but finds excuses to not take action;
And the action taker, who takes the action and achieve success. This
provides the final push at the end to sell to those who’re still deciding.
He effortlessly moves his millions of YouTube views to his sales page, where the real conversions happen.
This is how Iman's sales page sold over millions, using:
Storytelling + Targeted messaging
A Killer combination.
This post was originally shared by Drishti Dahiya on Linkedin.