Our SaaS clients are getting ๐ŸŽ.๐Ÿ“-๐Ÿ‘%ย of total traffic from LLMs.

Here's how to create a simple LLM referral report in GA4:

๐’๐ญ๐ž๐ฉ ๐Ÿ: ๐€๐œ๐œ๐ž๐ฌ๐ฌ ๐†๐€๐Ÿ’ ๐š๐ง๐ ๐๐š๐ฏ๐ข๐ ๐š๐ญ๐ž ๐ญ๐จ ๐„๐ฑ๐ฉ๐ฅ๐จ๐ซ๐ž
1. Log into Google Analytics (GA4).
2. Click on "Explore" in the left-hand menu.
3. Click on "Blank" to start a new exploration.

๐’๐ญ๐ž๐ฉ ๐Ÿ: ๐’๐ž๐ญ ๐”๐ฉ ๐ญ๐ก๐ž ๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ ๐„๐ฑ๐ฉ๐ฅ๐จ๐ซ๐š๐ญ๐ข๐จ๐ง ๐‘๐ž๐ฉ๐จ๐ซ๐ญ
1. Rename the Report
โ–ช๏ธ Click on "Untitled Exploration" and rename it to something like:
"LLM Referral Traffic & Key Events"

2. Add Dimensions
Track traffic from ChatGPT, Gemini, Perplexity, and any other LLMs of interest.
โ–ช๏ธ Click the "+" sign in the Dimensions section.
โ–ช๏ธ Search for and select the following dimensions: session source/medium AND Page referrer โ†’ย these will help filter referral traffic.
โ–ช๏ธ Click "Import" to add them.

3. Add Metrics
Add the key metrics you want to track for each LLM referral source:
โ–ช๏ธ Click the "+" sign in the Metrics section.
โ–ช๏ธ Search for and select:
โ†’ย Sessions
โ†’ย Key Events
โ†’ย Anything else you want to track
โ–ช๏ธ Click "Import" to add them.

๐’๐ญ๐ž๐ฉ ๐Ÿ‘: ๐’๐ž๐ญ ๐”๐ฉ ๐…๐ข๐ฅ๐ญ๐ž๐ซ๐ฌ ๐ญ๐จ ๐ˆ๐ง๐œ๐ฅ๐ฎ๐๐ž ๐Ž๐ง๐ฅ๐ฒ ๐‹๐‹๐Œ ๐‘๐ž๐Ÿ๐ž๐ซ๐ซ๐š๐ฅ๐ฌ
โ–ช๏ธ Drag Page Referrer into the Filters section
โ–ช๏ธ Add the following "Matches Regex" filter:

^.*๐˜ข๐˜ช|.*\.๐˜ฐ๐˜ฑ๐˜ฆ๐˜ฏ๐˜ข๐˜ช.*|.*๐˜ค๐˜ฐ๐˜ฑ๐˜ช๐˜ญ๐˜ฐ๐˜ต.*|.*๐˜ค๐˜ฉ๐˜ข๐˜ต๐˜จ๐˜ฑ๐˜ต.*|.*๐˜จ๐˜ฆ๐˜ฎ๐˜ช๐˜ฏ๐˜ช.*|.*๐˜จ๐˜ฑ๐˜ต.*|.*๐˜ฏ๐˜ฆ๐˜ฆ๐˜ท๐˜ข.*|.*๐˜ธ๐˜ณ๐˜ช๐˜ต๐˜ฆ๐˜ด๐˜ฐ๐˜ฏ๐˜ช๐˜ค.*|.*๐˜ฏ๐˜ช๐˜ฎ๐˜ฃ๐˜ญ๐˜ฆ.*|.*๐˜ฐ๐˜ถ๐˜ต๐˜ณ๐˜ช๐˜ฅ๐˜ฆ๐˜ณ.*|.*๐˜ฑ๐˜ฆ๐˜ณ๐˜ฑ๐˜ญ๐˜ฆ๐˜น๐˜ช๐˜ต๐˜บ.*|.*๐˜ฃ๐˜ข๐˜ณ๐˜ฅ.*|.*๐˜ฆ๐˜ฅ๐˜จ๐˜ฆ๐˜ด๐˜ฆ๐˜ณ๐˜ท๐˜ช๐˜ค๐˜ฆ๐˜ด.*|.*๐˜ข๐˜ด๐˜ต๐˜ข๐˜ด๐˜ต๐˜ช๐˜ค.*|.*๐˜ค๐˜ฐ๐˜ฑ๐˜บ.๐˜ข๐˜ช.*|.*๐˜ฃ๐˜ฏ๐˜ฏ๐˜จ๐˜ฑ๐˜ต.*$

Note: you can use the source/medium contains filter to exclude anything that you want to remove from the report.

๐’๐ญ๐ž๐ฉ ๐Ÿ’: ๐€๐๐ฃ๐ฎ๐ฌ๐ญ ๐•๐ข๐ฌ๐ฎ๐š๐ฅ๐ข๐ณ๐š๐ญ๐ข๐จ๐ง (๐Ž๐ฉ๐ญ๐ข๐จ๐ง๐š๐ฅ)
You can switch between:
โ–ช๏ธTable View (for detailed breakdowns)
โ–ช๏ธLine Graph (for trends over time)
โ–ช๏ธBar Chart (for quick insights)

Add Date as a breakdown to see how referral traffic changes over time.

๐’๐ญ๐ž๐ฉ ๐Ÿ“: ๐’๐š๐ฏ๐ž & ๐’๐ก๐š๐ซ๐ž ๐ญ๐ก๐ž ๐‘๐ž๐ฉ๐จ๐ซ๐ญ
โ–ช๏ธClick the "Save" icon to keep the report in GA4.
โ–ช๏ธ(Optional) Click "Share" to create a link or export it as a CSV/PDF.

๐•ฑ๐–Ž๐–“๐–†๐–‘ ๐–“๐–”๐–™๐–Š: Key Events are inflated in this report because the company had everything tagged as a Key Event. Generally speaking, we're seeing a trickle of direct conversions each month from LLMs.

I hope this is helpful! How is your LLM referral traffic and events trending?


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