No, we're not filming an Avengers sequel.
This is how we name our internal projects at Gushwork.
Here's how this silly naming convention has transformed our culture:
ā¢ It creates clear team identities
ā¢ Teams operate like "startups within our startup" with distinct missions
ā¢ It makes killing unsuccessful experiments less personal ā we shelved the Hydra project, not someone's personal initiative
These team identities helped us maintain the experimental culture of a startup while building the operational excellence of a larger company.
The best part:
When a team successfully proves a concept works, they get to name the next project they take on.
Embrace silly project names!
They're awesome. š
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